Is this post likely to be liked or commented on? Keeping this in mind, as you plan your content and captions - ask yourself these questions: It considers how likely you are to comment, like, save, spend time, or tap on a profile. What Engagements Are Most Important to the Instagram Algorithm?Įngagement is key, especially when it comes to the Instagram algorithm. Violations to Instagram's Community Guidelines whether the post has been already shared on Instagram) There are some additional factors, beyond the interest score, that can impact where a post lands in someone's Home feed. What Else Can Impact Feed Post Ranking on Instagram? The takeaway? The Instagram algorithm monitors every interaction you make on the app, from the posts you like to who you interact with, in order to serve you content it believes you will interact with. Your interaction history: Do you typically like or comment on the poster’s posts? Your activity: Do you tend to watch a lot of videos? What type of content do you typically engage with? Information about the poster: How interesting are they to you? Are they your friend? How often do people engage with their content? Information about the post: Is it a photo or a video? When was it posted? How many likes does it have? 'We add and remove signals and predictions over time, working to get better at surfacing what you’re interested in.” But how does the algorithm know what content you're most likely to interact with? According to Mosseri, it's a complex process.